Compare Telemarketing List Brokers - BUYERS GUIDE 2017
Telemarketing List Broker Buyers Guide - What's The Cost?
Depending on the data you require (i.e. title, income, credit score, phone number, email address) you should be able to get 100 telemarketing leads for about $15 - $20. If you’re in the market for a telemarketing list broker, you should expect to pay at least $500, as this is often the minimum threshold for purchase with many brokers, however, for a decent sized campaign it is more typical for people to spend closer to $2000 or more. Of course, large campaigns, especially those that are targeting business customers rather than consumers, can easily end up costing twice that much or more. Typically, in this industry, business contact information is more valuable than that of the everyday consumer. In addition, the more refined that you want the list to be, targeting companies or individuals that meet your specific demographics, the higher your costs will be. Costs are typically assessed per thousand contacts.
Essentially, a telemarketer list broker is the company that will provide your telemarketing agents with the database they need in order to try and move your products. There are a number of considerations when finding a good broker to do business with, but the three that are going to be the most important are the quality of their lists, the price that they can offer you, and how well the lists they have access to mesh with the particular needs of your business.
Telemarketing List Broker Buying Tips
There are a lot of things to keep in mind when you start looking for a high-quality list broker for telemarketing. First, it pays to be familiar with some of the terminology often used by list brokerages.
The two main categories of list that you might find people selling are called responses lists and compiled lists. These are drawn from very different sources, and the right fit for you will depend on how target your product is, how much money you want to spend, and how important a higher conversion rate is to you.
Compiled Lists: These are lists that brokerages just compile from all of the available sources of information that they can use to create lists of contact information. Publicly available information such as telephone directories are frequently used to help compile these lists. They also may make the rounds, as some list managers may work with multiple brokerages in order to get their lists sold to as many clients as possible.
Responses Lists: These are lists that have been created by businesses using information gathered through customer action. This means that at some point, the potential lead had to take some action that provided information to the person who created the list. This could include someone who filled out a comment card, signed up for a mailing list via a website, or made an inquiring phone call to a company. The best thing about response lists is they indicate a person or business who has already expressed interest in a given niche, although this targeted nature typically means that these lists will cost more.
It is very important to make sure that whether you’re purchasing a compiled or a response list that it adheres to all applicable Do Not Call legislation. The laws have tightened greatly in this area, and doing business with a list brokerage that does not adhere to Do Not Call regulations is a quick way to causing additional problems for your organization.
Another important thing to talk to brokers about is the quality of their list. This is something that you’re unlikely to get sure-fire guarantees on, but it is important to have a discussion about it to see what measures the broker takes to ensure a fresh list. The problem with very old lists is that when your telemarketing team gets hold of the database, they may find that many of the numbers are disconnected or wrong numbers. This can quickly turn what looked like a good investment into a money pit as you’re continually having to purchase more lists in order to try and reach your desired goals. The better brokers will frequently update their lists based on all available information in order to provide you with the most useful contacts possible.
Demographic Selection: Because compiled lists typically come from publicly available information, the amount of numbers that most brokers have access to is staggering, and to be frank, not all that helpful to someone looking to start a focused telemarketing campaign. Instead, you need to talk to your broker about how they can narrow a list down by demographics such as region, age, household income and many other criteria. This is an area where brokers may differ, so be sure to discuss how they can target a list for you. The various criteria that they use to narrow down a list are known as the “selects”.
Even if you’re going after business customers, selects can still be put in place to find the best list possible for you. Typically speaking, this will be information such as the industry the business is involved in and the amount of revenue that they pull in. Although using selects to narrow a consumer list is important, it often becomes even more critical when targeting business clients. The highly specialized nature of many business products and services can mean that a well-targeted list may be the difference maker in a telemarketing campaign.
A key point to remember here is the more you want to refine a list, the more it is likely to cost. Comparing how different brokers charge you for adding selects to narrow your list is a good way to start getting a picture of the cost to benefit ratio that separates the good brokers from the bad.
The Broker: Before you sign up for phone leads for a telemarketing campaign with a given list broker it also pays to do some homework into how they treat their customers, and whether or not they’re the best fit for your organization. First, you should see if they have experience working with people trying to sell similar products or to similar leads that you are targeting. They should also be willing to work with you to help find the list that meets your volume and select requirements. If they’re having difficulty doing so, they should also be willing to sit down and discuss with you how you could adjust your campaign plans in order to find a list that will meet your needs. For instance, you may be trying to narrow your list too much, and it may not just be possible to use criteria that specific while still getting a list of the quantity that you require. A great brokerage should be able to make suggestions about how you might widen your search criteria while still maintaining a list that will offer your telemarketing efforts a positive ROI.
Finally, as in all industries, customer service is of vital importance. Brokers should be willing to make good if there is ever an issue with a list being low quality or providing contacts that don’t meet your selection criteria.
Popular Telemarketing List Providers
info USA: Salesgenie phone leads is infoUSA’s online lead generation platform providing unlimited access to the highest quality business and consumer leads along with dozens of great features specifically designed to help you find new customers and grow your business. With Salesgenie’s sales lead tools, it’s simple to search for businesses or consumers, find decision makers, phone numbers, email addresses, view detailed information about the company, and prepare for your sales calls. Easily reach your prospects with business email lists and full-service email marketing services. Send professional, effective email campaigns to a targeted list of prospects. They offer targeted lists, privacy protection, full customization. B2B and B2C lists available.
Prospects Influential: The great upside of this company is that they offer lists of all types, not just telephone or direct mail lists. Of particular interest to telemarketers is the fact that they carry SMS/Text message lists, which are becoming more important in an age where more and more people have cell phones, while fewer have landlines. They deal with a very wide range of industries in both compiled and response lists.
Exact Data: Exact Data is a company that prides itself on their ability to provide highly targeted lists. They offer hundreds of differing filtering options to help provide the most relevant lists possible, and with more than 15 years of experience in the industry, they have a track record of consistently delivering what their clients are looking for. They also keep some of the freshest data around by updating their telephone lists every month to make sure that bad and irrelevant numbers are removed from their system. Finally, they offer 24/7 support in case you ever have an issue with their products or services.
Pinnacle Lists: For Pinnacle Lists, one of the goals of their company is to always provide service in a timely fashion. If you’re looking to launch a campaign on short notice, their brokers are ready to put together a targeted list in very little time to get you up and running as soon as possible. They offer business and consumer lists while staying adherent to all Do Not Call legislation.
Caldwell List Company: Caldwell offers all different types of direct marketing contact lists, including telemarketing lists. They are primarily a domestic company however, and only have limited lists targeting countries outside of the U.S. They have a contact database of more than 22 million business contacts in the country that they can use to find you the perfect list for your campaign.
Other Respected Providers Include: Dataman Group, GoLeads, DMDatabases, Hoovers (a D&B Company)
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