Compare Outbound Telemarketing Prices – BUYERS GUIDE 2018
What is Outbound Telemarketing and How Much Does It Cost?
Outbound telemarketing usually cost between $31 – $42 per hour of service but is sometime billed on a performance basis as well.
Outbound telemarketing can be one of the most effective ways for a business to boost sales. Essentially, it covers all categories of telemarketing where you contract a call center to make phone calls to potential customers with the primary goal being to increase sales. The forms this can take are many, with some outbound telemarketing services trying to sell directly over the phone, while others might try to set appointments for the more senior sales people within an organization.
Compare Outbound Telemarketing Services & Pricing
Whatever form you want your outbound calls to take, the bottom line is that an effective outbound telemarketing service can give a serious boost to sales in most organizations. The costs depend entirely on the scale of the project, but they are usually billed per man-hour worked. You will typically have to sign a contract where you agree to pay for a minimum number of hours. Again, the hourly rate for a call center usually falls at around $31 per hour, but can be higher for specialized services with a track record of success. It may also be much lower for discount, high-volume offshore firms.
What to Look for In Outbound Telemarketing Companies
When you’re shopping for an outbound telemarketing firm, you want one that offers contracts or packages that suit your needs. Larger companies might require you to book a minimum number of hours that far exceed your needs, or your budget. Some companies also have flexibility and can offer lower rates by including a commission for sales agents, which is a good way to boost sales without having huge out-of-pocket expenditures.
A wide range of services is also something valuable to look for in an outbound telemarketing firm that you hope to build a long-lasting business relationship with. Some companies offer lead generation and appointment setting services on top of direct sales. A great additional feature is a company that can do market research interviewing. If you need to do some research in advance of product development or product launches, there is some value in having those research calls made by the same team that will ultimately be selling the product.
Finally, you want an outbound telemarketing service that is going to be effective at helping you to sell your products. This is a good reason to avoid the cheapest solutions on the market. These are often offshore firms that staff their agencies with poorly trained agents with sub-par English skills. If you’re selling to a given population, you want your outbound callers to be fully fluent in that population’s language and to have a clear speaking voice. Otherwise you end up with frustrated callers and very low success rates. A firm with modern technology to speed up call times, strong training programs, and a rigorous quality control process that only uses callers with excellent English skills will give you the best results.
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Outbound Telemarketing Services Example Pricing
Estimated prices paid for outbound telemarketing services by business nationwide are listed below:
- $55 per hour by a Texas firm needed appointments set
- $34 per hour by a California company needing direct sales
- $75 per lead set by a North Carolina mortgage firm
- $45 per hour by a New York firm needing cold calling
- $5,500 per month by a credit card company seeking new card holders
- $125/hour for an insurance agency in Illinois
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