How Much Do Appointment Setting Services Cost in 2024?

What is an Appointment Setting Service and How Much Does it Cost?

Buying Advice For Entrepreneurs Branded ImageThe cost of appointment-setting services is either billed between $1.28 – $1.41 per minute or by the appointment. Each appointment set can range from $12 – $50 depending on the campaign type.

Appointment setting companies specialize in scheduling meetings or appointments on behalf of their clients with potential customers or leads. Here’s a breakdown of their primary functions:

  1. Lead Generation: They identify and target potential clients or customers for your business. This often involves researching and filtering prospects that fit your target market.
  2. Initial Contact: They reach out to these potential leads through various communication channels like phone calls, emails, or social media.
  3. Qualifying Leads: They assess the interest level and need of the potential client to ensure they are a good match for your services or products.
  4. Scheduling Appointments: Once a lead is qualified, they arrange a meeting or appointment at a time convenient for both parties. This could be for a sales presentation, consultation, or further discussion about your products or services.
  5. Calendar Management: They manage and organize your schedule to efficiently allocate your time and resources, avoiding conflicts and maximizing opportunities.
  6. Follow-up: After setting an appointment, they often handle follow-up communications to confirm the appointment and provide any necessary information to both parties.

These services allow businesses to focus on their core activities, leaving the time-consuming process of lead qualification and appointment scheduling to specialized professionals.


Buyers GuideAn appointment-setting service allows businesses to outsource their appointment setting needs to off-site call centers that utilize economies of scale to reduce the individual costs of setting appointments. A client trying to make an appointment with a company will be connected with the off-site appointment scheduling service, where a live virtual receptionist will be able to review the availability of company personnel and find a time that works for the client and the company.

Companies typically pay the appointment setting service only for the minutes of receptionist time actually used, rather than needing to pay full-time in-house receptionists; costs vary but run at approximately $1.21/minute, and some services charge initial set-up fees. Monthly and annual service plans are also available from some appointment setting services.

Compare Examples Of Outsourced Appointment Setting Service Prices

Here’s a quick rundown of some of the highest-rated appointment scheduling services out there:

1. Callbox

Callbox specializes in B2B industries and has been in business for more than 14 years. They have served clients such as DHL, ADT, Toshiba, and other popular brands. Solutions include data mining, lead scoring, live touchpoints, and real-time notifications.

Worldwide, Callbox is the largest provider of Multi-Touch Multi-Channel Marketing solutions for small to medium sized businesses. Their skillsets include Lead Generation, Appointment Setting, Lead Nurturing and Database Services, delivered through their proprietary marketing automation platform, the Callbox Pipeline.

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2. B2B Only

This company can work for you if your B2B service involves:

  • software
  • Technology
  • healthcare
  • medical devices
  • insurance
  • financial services, and many more.

In addition to generating leads and setting appointments, they also offer event recruitment services. They don’t disclose a project minimum price, but they are known to charge anywhere from $30-50 per hour.

B2B Only can offer 10-50 employees to dedicate to your sales project. They’ve been in business since 2016.

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3. Wow24-7

Wow24-7 specializes in outsourced customer service care. They offer a wide variety of services:

  • 24/7 customer support
  • English, German, and Spanish
  • Telemarketing
  • B2B calling, and more.

Founded in 2016, Wow24-7 is open to serving both large corporations and small startups in most industries. They require a $1000 project minimum and charge less than $25 per hour. They’re willing to work with both B2B and B2C companies.

This appointment setting service can offer anywhere from 50-300 employees to work on your sales project. Based out of Ukraine, they will not be able to pay a visit to your location if you’re US-based.

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4. OnBrand24

OnBrand24 has three call center locations spread across the US and can offer anywhere from 250-1000 employees to your project. They’re willing to work with both B2B and consumer-based businesses that generate several million dollars annually.

Services OnBrand24 offers include:


  • customer service outsourcing
  • order processing/order taking
  • inside sales (upselling/cross-selling)
  • help desk
  • live chat support
  • social media support
  • physician referral
  • class registration


  • B2B lead generation
  • appointment setting
  • customer win-back
  • customer surveys
  • database hygiene
  • list scrubbing

OnBrand24 requires a $5000 project minimum and does not publicize how much they charge per hour. They’ve been in business since 1980.

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5. CIENCE Technologies

This appointment setting/outsourced phone service is based out of Los Angeles. Half of the companies they serve are small businesses that generate less than $10Million per year. However, they do also work with major corporations.

CIENCE Technologies specializes in generating leads from targeted audiences. They go after high-quality sales leads for companies in information tech, business, and marketing. Their goal is to help your business bring in predictable sales revenue as cost-effectively as possible.

This outsourced appointment setting service requires a $1000 project minimum. They can offer 250-1000 employees for your sales project. They charge less than $25 per hour and have been in business since 2015.

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6. SalesRoads

SalesRoads boasts to be one of the leading B2B sales-generating services in the country. They work exclusively with midlevel and multimillion-dollar enterprises. They offer telemarketers with over a decade of experience and tailor their approach to your specifications.

Based out of Florida, SalesRoads requires a $5000 project minimum. They charge $25-50 per hour. They focus on offering the highest quality telesales, prospecting, and appointment setting possible.

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7. Vsynergize

This appointment setting service is most interested in long-term relationships with the companies that hire them. Based out of San Francisco, Vsynergize offers the following services:

  • lead generation
  • lead qualifying
  • customer service
  • IT support

They can offer anywhere from 250-1000 employees to your project. They require a $1000 project minimum and charge less than $25 per hour. They’ve been in business since 2001.

The companies they have the most experience with are from the financial, medical, and telecommunication industries. They’re especially qualified to work with businesses within the IT field.

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An Appointment Setting Service is Essential For Your Business

Outsourcing your most tedious cold-calling tasks frees up hundreds of hours for your sales team.

You don’t train your employees to sit around and leave voicemails. That’s why there are so many services prepared to tidy up your old call lists cheaper and faster than your full-time team can.

These services focus all their training efforts on staying positive in the face of rejection. They’re trained to use whatever script you would like them to say, and take the grunt work out of lead generation.

Outsourcing the top of your sales funnel frees up your team to focus on closing sales, not finding them. That’s why so many companies outsource their lead generation and appointment setting.

In fact, there are appointment-setting services designed to excel at cold calling in your niche. B2B sales and B2C insurance sales are two industries that outsource appointment setting the most.

Let’s take a look at what an appointment setting service can do for each of these types of businesses.

What Does a B2B Appointment Setting Company Do? 

Appointment setting services for B2B industries go through different training than your average cold-caller.

These calling services will work with you to help you decide what services you actually need to pay for. Do you need a team to promote an upcoming event to qualified businesses? Do you need each cold caller to ask deeper questions and develop leads before your sales team pitches them?

You might even want someone from the outsourced calling service to come to visit your location and get a good picture of what you do. Some services are more than willing to do that. Depending on your needs, B2B appointment scheduling companies can offer a package deal for a flat fee or offer smaller services a la carte.

With a B2B appointment setting service, you have the option of hiring their team only for the duration of a specific campaign. Or, you can hire them to always handle the first few steps of your regular lead generation.

What Do Insurance Appointment Setting Companies Do?

Appointment setting services in the insurance industry love talking to the public. They’re trained to talk to regular people about their insurance needs and tackle emotional topics like life insurance.

Outsource centers in this industry are more likely to offer other basic phone services:

  • Leave professional voicemails
  • Answer return phone calls from missed leads
  • Call at the most opportune times (so your sales team doesn’t have to)
  • Scrub old phone number databases for you

Again, you’ll usually have the option of paying a large flat rate or paying by the hour. You can opt out of the services you don’t need, or ask for additional lead generation services.

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How Much Does an Appointment Setting Service Cost?

The short answer: It really depends.

There are basically endless options for how much your appointment setting service will cost. On average though, you can expect most outsourced services to have a minimum order amount starting at a few thousand dollars.

That sounds pricey, we know. But compared to how much it would cost to hire, train, house, and maintain your own brand new cold-calling team… a few thousand dollars is a great deal.

The cost of appointment-setting services is either billed between $1.08 – $1.35 per minute or by the appointment. Each appointment set can range from $12 – $50 depending on the campaign type.

Most calling services charge some combination of an initial flat rate plus a cost per hour. You can see why it’s so important to do your research and find the payment structure that works best for you.

Let’s take a look at some of the most popular calling services out there and how much they charge on average.

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What to Look for in an Appointment Setting Service?

As you can see, how much an appointment setting service costs will depend heavily on your needs and the nature of your industry.

Regardless, there are a few questions you should ask yourself before you start shopping for an outsourced call center:

Are they going to need some expertise in your industry?

Think about the types of conversations you want these employees to have on your company’s behalf. Will it require intimate product knowledge? If so, be sure to only screen appointment setting centers that have worked with companies like yours before.

Do you need account-based services or just straight cold-calling?

You may be looking for help with banging out calls in a database so your in-house team can focus on closing. Or, it may be better to hire a company that can nurture relationships with your existing accounts and disqualifies low-quality leads. These services are very different, and play a large part in determining the outsourcing you pay for.

Is this service for a short-term sales campaign or the beginning of a long-term partnership?

Before you start price comparing, figure out your specific goals. If you know you need extra manpower to advertise a fantastic B2B marketing event, get ready to hire a well-trained team for a few months. But if you know you’re going to need long-term, 24/7 customer service and outbound lead generation, look for a cheaper call service.

If you know you’re looking for a company that can help with your calls long term, it’ll be best to find one based near you. At the very least, find someone in the same time zone. That way, you can stay in close communication and troubleshoot any issues fast.

Knowing how long you plan on working with your outsourced call service will also help you decide how many features you want to pay for. Is it worth it to pay them to help you with social media? Could you train them to answer the frequently asked questions that take time away from your best salespeople?

Before You Hire an Appointment Setting Service, Price It Here First

Appointment setting service prices are hard to predict. There are a number of factors that will dictate how much you pay:

1.     the size of your business

2.     how long you intend to work with the outsourced service

3.     the industry you’re in

4.     how many callers you need

5.     the nature of the appointments you need them to set

6.     whether you want them to pre-screen appointments

7.     whether you’d like them to handle other backend services

In general, you can expect to pay at least $1000 in total, as that’s the average minimum project size. You can also ask to pay by the hour, or per appointment sent to you.

Don’t get conned into paying more than you need to for recurring commercial service. Whether it’s routine office cleaning, credit card processing, or debt collection, there’s a fair market price for everything. We’re here to do the research for you.

For more helpful posts like this one, keep coming back to our blog. We’ll help you estimate the fairest price for whatever service your company needs.

Compare More Appointment Setting Pricing

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Appointment Setting Service Pricing Across the US

B2B telemarketing prices paid by businesses nationwide include:

  • $3,990 for a test promotion by a Houston Mortgage agency (generated 156 leads)
  • $35 per hour for a finance company in Philadelphia
  • $4,500 for 130 hours for a life insurance agency in Phoenix
  • $5,300 per month for 150 hours of agent time for a New York Insurance firm

Get Matched up With Appointment Scheduling Providers With Up To Five Money Saving Quotes



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