SEO: Why You Cant Ignore Internet Marketing in 2019
When it comes to driving business and traffic to a company website, investing in SEO marketing is a crucial component of longevity and ROI
It has been predicted that by the year 2020 companies within the United States will spend nearly $80 billion on SEO marketing. While it may seem like a large amount of money, there is a reason why companies are willing to invest so much into this powerful marketing practice.
If you’re hoping to learn more about SEO and the various ways it can benefit your business read on for more information.
What is SEO Marketing
Chances are you’ve heard more than one marketing guru spouting off about the numerous benefits of SEO. However, if you’re like most business owners, you may not know what SEO is or how it even works.
In its simplest form, SEO stands for and search engine optimization. This basically means that SEO was designed to deliver the best search engine results for your website.
This is a powerful tool for anyone looking to enhance the amount of traffic that reaches their website. Not only does enhanced traffic mean greater brand recognition but it also means an increase in leads and sales, something every business could use.
As complicated as it may sound, the good news is that with a bit of practice, anyone can tap into the beneficial use of SEO methods. Read on to learn more about SEO and how to use it in your marketing strategy today.
The Benefits of Using SEO
There are a number of ways to benefit from using SEO once you have gotten the hang of it. Whether you’re a small business looking to gain traffic or a large corporation hoping to increase sales, you’ll find that SEO is a consistent way to deliver the results you’re looking for.
Read on to learn more about the various benefits that come from SEO.
A Better Website Experience
You’ll find that by providing compelling and informational content you will receive better audience interaction and happier customers. In fact, research has shown that customers will read at least five pieces of content on a business’s website before making a purchase.
By using the powers of SEO to create relevant content you’ll be able to establish yourself as an authority within your industry.
Drive More Traffic
The number one reason why businesses love SEO is the amount of traffic it will drive to their website. When it comes to web traffic it’s important to review your results like a funnel.
A percentage of those who view your website in their search results will visit your page, and a percentage of those on your page will choose to buy a product or service.
With these numbers in mind, it’s obvious that the higher the amount of traffic directed to your page the higher the number of sales that will take place on that page.
Enhance Brand Awareness
Customers are most likely to trust businesses that show up on the top of their Google searches. Which means that by enhancing your ranking through SEO you’ll both increase brand awareness and gain customer trust before they even enter your website.
What to Know Before Using SEO for Your Website
Like most marketing practices, SEO requires a fair amount of trial and error before seeing positive results.
However, it’s important to know that there are consequences to incorrect SEO usage. In an attempt to hack the system, some marketers have created spam-like content in the hopes that it will improve their search engine rankings.
This has had negative effects for those looking to use such methods as Google will now penalize suspicious SEO practices.
This means by practicing SEO methods incorrectly you can actually hurt your Google ranking instead of improving it. This is why many businesses choose to hire SEO professionals to handle such work for them.
Even if you find your footing in SEO practices, Google analytics change at such a rapid pace that what works today may be penalized tomorrow.
Back End SEO Practices
While the bulk of SEO practices involve the type of content used on your website, you can also tap into the power of SEO by simply reviewing your backend.
Google communicates directly with the code of your website to spot keywords used within the page. Which is why it’s important to have any uploaded photo or video names keyword optimized for SEO purposes.
Types of Content
When learning about SEO practices chances are most methods referred to you will involve the use of blogs. While blogs are definitely a wise way to tap into SEO benefits, there are additional mediums of content that can be used to increase your search ranking.
Video content with captions on them is a great way to enhance the keyword usage on your website without taking up additional space or making your site too content heavy.
Guest posting is another smart way to tap into SEO practices. Not only will you drive traffic from the guest poster’s site, but you’ll also add a number of backlinks to your blog posts. Guest posting also means adding in the author’s name as a potential keyword for your website.
The important thing to remember here is to pick a guest author that is well established within your specific genre. This will help ensure that not only will you be increasing the quantity of traffic to your site but you will also be increasing the quality of traffic as leads will be more likely to buy a service or product.
Finding the SEO Help you Need
Mastering SEO marketing takes time and energy. However, most business owners need to invest a majority of their time into making sure their business runs smoothly. Fortunately, by working with an SEO marketing agency you can deliver the results of your business needs without taking time away From the rest of your responsibilities.
If you’re interested in utilizing SEO methods for your business contact us today to discuss how we can be of assistance.