Compare Email Marketing Service Prices BUYERS GUIDE 2017
What to Look for in E-Mail Marketing Services
If you run a small business that only needs to reach a few people, email marketing can cost as little as $10 - $20 per month, but for companies that need to reach upwards of 25,000 prospects, the costs can easily climb to $175 or more for a complete email marketing service. There are other factors that affect pricing beyond volume, but ultimately in the email-marketing world, the number of subscribers reached is the primary determinant of pricing.
The number one thing you need to look for when shopping for email marketing services is a company that is experienced in sending legal, CAN-SPAM compliant emails. Luckily, Internet companies tend to be reviewed heavily, and a little time spent reading reviews of any prospective provider should quickly reveal any red flags that may exist in this regard. Companies that aren’t CAN-SPAM complaint will only result in messages that end up directly in your prospects’ spam boxes instead of their inboxes.
Compare eMail Marketing Service Pricing
Software that is easy to use and that offers the flexibility to create emails that reflect your branding and marketing strategy is very important. It is highly recommended to take advantage of any free trials that may be available. These are a great way to see if a particular email marketing service will work for your organization.
Another important factor in the selection of an email marketing service is the tracking and reporting services that they offer. This becomes exponentially more important as the size of your company and the size of your mailings increase. With detailed reports you can get a very clear picture of who is opening your emails, what content is motivating prospects to click through to your site, and other important information. With these types of strong analytics you have the information you need to further tailor your email marketing plans to be more targeted and effective as time goes on. Without them, you can’t be sure that your money is being used as effectively as possible.
What you Can Expect to Pay for Email Marketing Services:
If your client base that you want to market to is less than a hundred people, you can probably keep your email marketing costs at around $15 per month. However, email marketing services are also used by companies that have to reach 250,000 or more subscribers. In these cases, costs can quickly approach the $1000 mark. Once you start making large volume mailings, the companies will normally charge you on a cost-per-thousand (CPM) basis.
If you’re looking for someone to handle all aspects of email marketing for your company, the price will jump again. For a full-service firm, prices typically land around $2500 per month.
Email Marketing Sample Costs
Email Subscription-based services are by far less costly. Most email marketing companies require a monthly or annual fee, but the price varies based on requirements and the amount of emails addresses the service needs to manage.
- For $12 per month, you can purchase a subscription service that will manage up to 500 email contacts.
- If you invest $19 per month the email service will allow you to manage up to 1,000 contacts.
- For $540 per year, the service will manage around 5,000 email addresses.
- If you spend $1,800 or more per year, most email subscription services will allow upwards of 25,000 -50,000 email contacts.
Typical Considerations: Import Contact Features, Removal of Unsubscribed, Group Email Contacts, Detect and Remove Duplicate Contacts, Require Opt-In, Social Media Tools, Demographics Segmentation, Add Images and Hyper Links, Templates, Surveys, Mobile Friendliness, A/B Testing
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